Lawrence Rusoff — Performance Equity Management

Partnering with exceptional LPs, providing superior services to every client. Delivering outstanding performance and creating significant value for investors.

Lawrence Rusoff, CFA, Managing Director

Mr. Rusoff is a Managing Director of Performance Equity and a member of its Investment Committee. Prior to joining Performance Equity, Mr. Rusoff was a Portfolio Manager in the General Motors Investment Management (GMIMCo) Private Equity. Prior to joining GMIMCo in 1996, Mr. Rusoff worked in the Treasurer’s Office of General Motors where he assisted in managing the debt and derivative portfolio for the corporation. Mr. Rusoff started his career in finance at Salomon Brothers, Inc. He is a member of the CFA Institute, a member of the Investment Committee and Chairman of the Private Equity Subcommittee for the Cornell University Endowment and served with ILPA’s Private Equity Industry Guidelines Group. Mr. Rusoff received his undergraduate degree from Cornell University and his MBA from J.L. Kellogg School of Management, Northwestern University.